Gold Rush

for Nike

by Ben Murray

To celebrate the launch of a the new Nike Air Maz 97 Gold on May 18th, Nike have enlisted the, er, help of People Just Do Nothing‘s Chabuddy G, DJ Beats and MC Grindah and sneaker authority Mubi Ali for a telesales infomercial named “Gold Rush”. The video, directed by Ben Murray, sees Chubuddy G, blag his way through the trainers history, along with some additional ‘style tips’ for those wondering how to achieve a ‘rave look’.


Director: Ben Murray

Producers: Hannah Gracie

DOP: James Rhodes

Editors: Ricardo Lemos

Colourist: Sunny at the Farm

Client: Nike

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