In Davis’ second video for artist Jones, the director presents a fragmented version of the artist, that develops with intricacy through the track, the result is mesmerising.
There’s a line in the lyrics, “We started with nothing, grew into something” that got me thinking about the way relationships, and who we are when we get into them, start like an empty canvas that is filled over time. So much, that even who you were in the beginning changes too. How it’s often hard to distinguish where one person ends and the other begins, because you both have a mutual impact on each other. And that was the visual metaphor of the video. To begin with Cherie in one state, and almost create a new version of her, fragment by fragment.
DIRECTOR: DAVIS SILIS
PRODUCER: JAKE FLOWERS
PRODUCTION ASST: TOM HENNEBERRY
DOP: JAMES RHODES
ART DIRECTOR: YASMINA KURUNIS