11x HUMAN

It’s rare that a piece of advertising transcends its primary purpose and evolves into a much needed piece of social commentary. Commissioned by clothing label AKOO and directed by Bullions John Merizalde. ‘11x HUMAN’ holds a soul searching mirror up to the emotionally charged issues of racism, crime within the black community and the hot button topic of police brutality, leaving the viewer thinking long and hard well after the credits roll.