Mind Enterprises


Mind Enterprises follow up their parody of Eastern-influenced wellness cults in 'Idealistic' with this wonderfully cinematic video for their track 'Girlfriend', directed by Ben & Ross. Set in a large pool, we see a jittery teenage boy bemused by his alluring crush; a girl with some excellent diving skills. Thanks to some excellent casting and performances, and the tonal precision of the shot's framing and lighting, the video manages to express a range of emotions in seconds – from nervous butterflies to bliss to fear – perfectly summing up the experience of falling in love.

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Wembley Open