Budweiser

This Bud's For You

Budweiser

Budweiser

This Bud's For You

James Willis directs Budweiser’s ‘This Bud's For You’ campaign. The short documentary about Sholing FC, a winning non-league side held back from promotion due to their poor facilities, sees Budweiser surprise them with a game-changing £100,000 donation. The film was watched by millions as it played across the entire ad break of 2017’s FA Cup final.

When poor facilities stop champions from promotion. 

When poor facilities stop champions from promotion. 

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