The Winning Pass

Leaning on our expertise in working with the biggest talent in the game, Bullion created a series of social films for Cadbury as part of its new multichannel campaign, The Winning Pass, developed with creative agency Elvis London. The campaign features some of the biggest names in football and builds on Cadbury’s brand purpose of inspiring generosity, in partnership with Arsenal FC, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United FC, and Tottenham Hotspur FC. Designed to engage fans and drive sales, the socially led films offer a behind-the-scenes look at squad dynamics, with players like Declan Rice, Leandro Trossard, and Jurrien Timber sharing who they'd bring to their ultimate matchday experience while sitting on the iconic Cadbury purple sofa. Running across Meta, TikTok, and YouTube, and supported by out-of-home, email, and digital media, the campaign also gives fans the chance to win one of six once-in-a-lifetime matchday experiences by purchasing a pack and entering the competion.