Spicy Trails 'Champs Edition'

Sprite Spicy Trails: Champs Edition 'Season 2' is HERE! Bullion teamed up with Ogilvy and The Coca-Cola Company to produce and develop the latest season of Sprite Spicy Trails: Champs Edition – a brand-funded series where influencers go head-to-heat in fiery spice challenges that push limits and test their cool under pressure. In Season 2, we see athletes face off against gamers, and chefs go head-to-head with food critics. From mild tingles to blazing infernos, this season brings the heat – and the entertainment to a whole new level. Our Bullion Development Studio partnered closely with the Ogilvy creative team to shape the show format, laying the foundation for our production team to bring it to life across YouTube and social platforms. This is a prime example of how we're collaborating with brands and agencies to craft original, brand-led entertainment that resonates with digital audiences.